From makeup to wines and spirits, the folding box is a flexible pack printed directly and delivered flat.
Most often made from cardboard from sustainably managed forests, the printed and decorated boxes are coded, packed and stored on site depending on a brand’s needs and delivered to the customer according to demand.
A coffret is based on a rigid structure made from recycled gray cardboard or micro-flute corrugated cardboard. This structure is then coated, either by machine or by hand, with a paper decorated and printed at a sister factory. Delivered mounted, it can be fitted with a cardboard insert designed to protect the products it holds or to showcase them at the point-of-sale. In line with its CSR strategy, Verpack processes the products according to demand, offering secure storage facilities and delivery.
A Verpack signature
Made in France, the Gift Box is a Verpack Group signature. Its innovation is based on the specific conception of the product and a dedicated industrial process. The folding box combines the space-saving benefits of a cardboard sheath with the elegance of a premium coffret. It is delivered flat and is simple to assemble, for example at the point-of-sale.
This concept is available in two versions and a range of sizes. Micro-flute corrugated cardboard replaces traditional card, allowing for a 40% reduction in weight. This solution enables a 60% reduction in volumes transported for equivalent quantities. Further innovations (closures, inserts) are intended to make the concept an example when it comes to eco-design.
A perfect exercise in eco-design, the cardboard insert is at the heart of Verpack Group’s innovation strategy, and is an ongoing area of research. The latest generation of inserts validated by the group’s LCA tool is based on the concept of modules that can be adjusted to the shape of products. They slide inside the coffret or box, reinforcing it and holding products in place. An overlayer decorated with the brand’s chosen design clips on, hiding the insert.
This personalizable concept (in terms of shape, volume, choice of cardboard and décor, for example) offers various advantages, including design gains, lightweighting (up to 50% of the weight of a coffret for an insert in corrugated cardboard), the automation of certain tasks and ease of handling for machine operators. It responds to the specific challenges of e-commerce and the use of coffrets as presentation displays at the point-of-sale.
> Find out more